5 Brilliant Ways to Use Animation in Web Design and Development


Integrating animation into web design and development has become an increasingly popular trend today. Here’s why:

  • It can boost audience retention rates. Users are more likely to explore a website and retain its contents when it features animation.
  • It can raise user return rates. Animation, when utilized strategically, can compel users to follow call-to-action (CTA) statements and return to the website for more content.
  • It can increase quality leads. Integrating customized animation geared toward the site’s target users can generate traffic and leads.
  • It can grow ROI. One of the effects of generating quality leads is a high return on investment.

A website can only acquire these benefits if its featured animation complements its design. The animated elements must be few and strategic. “Few” because making too many things move will only distract the users from the core content of a web page. “Strategic” because the animated element must serve a purpose. Here are brilliant ways to integrate animation into web design.

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  1. Present hidden menus.

If you’re a supporter of hidden and drop-down menus, you should be mindful of how they are revealed. Menus that drop down or appear abruptly can disrupt user experience. Consider animating them to soften the display. Animation can make the reveal gradual and seamless.

  1. Enhance micro-interactions.

Micro-interactions refer to subtle features that make the browsing experience more delightful. They are typically made up of simple single-use animation. Here are three of the most common animated micro-interactions that can enhance any web design.

Data input – If the website requires registration for access to exclusive content, adding a “strength level meter” micro-animation below the password bar helps.

Swipe – The way some web pages flow to a different screen upon swiping to a certain direction? That’s on-point swipe micro-interaction. It’s a great way to keep mobile users engaged with your web content.

System Status – Giving users real-time updates about some essential aspect of the website goes a long way. For example, if the user is uploading something to the site, displaying a meter with their upload’s progress would be helpful.

Restraint is essential when it comes to implementing micro-interactions to a website. Add too much, and you’ll risk confusing users and causing site lag. So, be selective. Limit the animated micro-interaction options in your web design services.

  1. Display sliding galleries.

This is probably one of the most common ways to add animation to web design.

Without animation, the transition of website galleries will be more abrupt and jarring which can diminish user experience. Make sliding galleries more seamless and user-friendly with animation.

  1. Reveal hidden content.

This works best with hover animation. It’s when you hover or place the mouse over something which causes it to display hidden content. Revealing hidden content with animation is a great web design feature. Not only does it give users something to look forward to, but it’s also a great space-saver.

  1. Emphasize CTA statements.

Do you want users to stop and pay attention to CTA statements? Animate the CTAs. The movement will attract and retain the viewer’s eyes without fail for a certain period.

Do you want to add animation to your web design services but have a team that lacks the skills and experience to deliver it? Consider reselling animation solutions from a white label digital marketing company.

With a credible white label company, your clients will be none the wiser of their animation’s varied origin. You’ll be able to attract and retain more customers with your expanded web design and development offerings. Add animation to your services today!

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